When you go to the doctor you have an expectation for professional care. You are receiving treatment from a well-recognized profession that has a demanding level of education. This high level of education creates a large barrier to enter the market. The average person has to jump through a lot of hoops in order to get into the medical field. Therefore, the likelihood of finding a “con artist” in the medical field is rather low. Most of the “vetting” has already been executed by the cut-throat environment that doctors are trained in. However, we still can find doctors who are running a practice that prioritizes profits over successful patient outcomes. According to a ProPublica study, “On average, across all drugs, (doctors) providers who received payments (kickbacks) specifically tied to a drug prescribed it 58% more than (doctors) providers who did not receive payments”. This results in the patients paying for medication that otherwise might not be necessary. This creates unnecessary side effects (depending on the medication), financial burdens (depending on insurance coverage), and less education on lifestyle interventions which could make a profound impact on the patient’s overall wellbeing and vitality. “More than 700 of those doctors (who received kickbacks specifically tied to a drug/drug company) received at least $1 million.” Who can blame them when they are drowning in student debt? The patients should not be at the mercy of this profitable and unethical practice yet, no industry is immune to this phenomenon. The lower the barrier to enter into an industry is, the higher likelihood that this phenomenon exists within that industry. I am afraid the fitness industry is suffering from this poor practice all too often and as a professional, I’m left heartbroken. Some “mountebank” who has little history of exercise (and no proper knowledge of the human body) all of a sudden becomes a “professional” as they start sharing fitness recommendations. This creates unnecessary side effects (depending on the fitness recommendations: pain, severe injuries, metabolic damage, nutritional deficiencies, poor results, joint problems), financial burdens (depending on the investment: ineffective supplements vs low-quality personal training), and less education on lifestyle interventions which could make a profound impact on the client’s overall wellbeing and vitality (where the real results are to be had, through effective communication, appropriate habit change, and individualized goal-based programming). The courage to face this issue starts with developing a way to distinguish the fitness charlatans from the fitness professionals.
As an industry, fitness professionals have standards that must be upheld in order to maintain certification that many of the general public is not aware of. To get certified you must successfully pass the 120 question exam (performed at a testing facility), with at least a 70%. The exam questions come from the information demonstrated in the NCCA (National Commission for Certifying Agencies) Certified Personal Training book. Every two years, to maintain certification, we must complete 2.0 CEU/C’s (continued education units/credits). This is equivalent to 20 hours of education directly in the field of exercise/nutritional science. Along with these CEU/C’s we need to keep our CPR license valid as well. The Certified Personal Trainer (CPT) acronym is not well known, but only those who complete the certification process (and continue their education) are able to legally use it. This acronym needs to be just as well known in the general public as an M.D. or Ph.D. This would be a step in the right direction, along with making the certification process more difficult to obtain (changing the pass rate to 95% rather than the current 70%). I want Certified Personal Trainers, just like scientific studies, to be 95% sure of their knowledge. Scientific research has to have a minimum accuracy rate of 95% to be considered true and publishable. These research gatherings hit the news and you later find out about them, but they must be 95% confident in their findings. Why would you want someone who is only 70% sure of what they are doing to alter your exercise and diet habits? Coaching people can be very dangerous if done wrong as it could lead to the client suffering from pain, severe injuries, metabolic damage, nutritional deficiencies, poor results, joint problems. The first consideration in quality control for finding your fitness information is to make sure they are currently certified. This doesn’t guarantee they are great by any means, but it does serve as a good first step.
Knowing that the fitness industry already has such low barriers to enter (just a test score of 70% and an average of 10 hours spent on continuing educating each year and at least 18 years old) there is no wonder why the unethical practices and profitability phenomenon exists. Some of these swindlers create supplements, high-jacking the studies to support their product, so you will buy mass amounts of them hoping to see the promising results. Other tricksters will hide their hormone substance abuse, and convince you they got those results by following this “plan”, which you try until you end up burnt-out and overtrained. Some charlatans will take advantage of social media, getting really lean for one photoshoot, which they then leak photos throughout the year as they try to sell you on how to maintain this unrealistic look. Sadly this phenomenon takes many heads in the fitness industry, especially now with the rise of social media and youtube. I remember before these times when it wasn’t so easy to get by being a cheat. I am going to share my insights as to how you (the trainee) can make an informed decision on who to gather your fitness education from, be that hiring a personal trainer, seeking guidance online via youtube, or even reading articles like this one here. You should take into consideration these six items in which that person has performed to decide the level of trust heading into this knowledge exchange:
(not in any particular order)
1) Formal Education
2)Exercise Experience
3)Personal Training Experience
4)Passion Level
5)Amount They Charge
6)Results They Have Helped Others Achieve
Formal Education: a person may have education well beyond the basic certification- including college, specialty certifications, and so on. These people have a greater understanding of the “X’s” and “O’s” of the body. They are better equipped to see the chains in which the body interacts (facial lines, energy systems, anatomy, etc.) They have a greater ability to evaluate what is causing dysfunction, pain, or poor movement. They also may be able to understand why your compensating in certain movements. However, formal education is the analytical part of being a coach. To be an effective coach, communication is key. Often times the more educated someone is the further away they distance themselves from the lay individual. This disjunction can make them ineffective at delivering the appropriate application to a potential client. A good example to show this is a brief story of my first professional client. She was an elderly woman in her late 60’s who suffered from spondylosis and arthritis in her lower back. My goal with her was to elevate her from where rehab had left her at. At the time I was an undergraduate, studying pre-physical therapy, I was chosen to work with her by my manager who had a great deal of confidence in me. Unfortunately, this was the first time I was going to attempt to fix a chronic issue that I was so well studied in. I put her on the best, evidence-based, plan I could. Yet, her symptoms didn’t get any better. I couldn’t get her to move exactly how I dreamed she could. My skills as a coach were not refined enough to have her replicate the movements I desired. I didn’t start her at a low enough regression to really see her results blast off into space. The scientific evidence showed me the proper plan, but without a start lower than what evidence suggested, she couldn’t take flight. This was my first failure as a coach. This fueled me to level up promptly.
Exercise Experience: A person can develop knowledge through other means than just formal education. A great example is through exercise experience. As an individual continues to challenge their body they learn an immense amount about the effect exercise has. They feel the enhanced self-confidence, the greater energy levels, the boost in libido, and much more. This experience is absolutely necessary to coach others, however, it is very limited. Your experience is finite. It is a single anecdote, your experience will always be different than even someone who you think has a similar story. Just starting an exercise program at a different body weight will dramatically change your exercise mechanics, making some exercises more optimal than others for each individual. When I coach clients, I use my exercise experience (feeling the target muscle “burning”) to help guide them to the appropriate exercise choices and communicate the feelings that the exercise should induce. For example, literature states (based on electromyography) that the quads should be more active during a front squat when compared to a back squat, but a client cannot “feel” the quads working during a front squat due to altered mechanics or different anthropometrics. I would suggest we switch exercises or improve on body positioning in order to provide the appropriate “feeling” in the target muscles. Someone may take this exercise experience too far by trying to fit everyone into a specific exercise because “it worked for me, so it will work for you”. This is where you need to proceed with caution.
Personal Training Experience: As stated previously with my first client, I didn’t have the experience as a coach to communicate what I wanted from her effectively. Over time, working my “coaching muscle” rep after rep with clients allowed me to become a masterful communicator and has unlocked the potential in my clients. The experience you gain while training others is invaluable. You treat each and every person as a case study as you attempt to your craft of getting the best results possible. You are exposed to a large variety of personalities, body types, experience levels, goals, and previous injuries/dysfunctions. You grow as you train more people in general. However, this too has limitations. I remember back when I was a Fitness Manager. In this position, your goal is to build your personal trainers to become the best in the industry. You have weekly meetings to inspire, educate, and talk about what is working and what is not. During the time while I was training trainers I came across a few who did not possess a growth mindset. They didn’t get better regardless of how many clients they had. They never elevated their service. They refused to progress and instead chose to stay with what was already “tried and true”. These people typically were trainers who relied too heavily on their own exercise experience to deliver to others. I remember one trainer was putting a 62-year-old man through a high-intensity circuit-style workout. I walked by to conduct a private session evaluation, keeping to myself. I noticed the man had very poor quality of movement, seemed to be grabbing at his joints, and gasping for air. It was improper and poor service. I spoke with the trainer (who had all of her clients do this type of exercise) and she told me that “I make them do it because it’s what brings results”. After a long conversation, she still didn’t see why it may not be the right fit for the gentleman she was training. Two weeks later she was fired, regretfully. I hated that part of the job. I wanted every trainer to be the best, the top tier. Some people regardless of how much I wanted this for them, couldn’t deliver. They didn’t have a growth mindset to continue to develop themselves as a professional. This happens more than you think, so just because someone has 10 years of experience, this does not mean they will be your best option. This is even more problematic when considering some people nowadays are “online coaches”. This is already much less reliable because you cannot provide a perfect product no matter how hard you try. That is why my online coaching business is reserved for those who I have already worked with in-person. This allows me to understand the client’s movement patterns and habits to better program and progress them, rather than making guesses as most online coaches do. My online coaching platform is more a “graduation” to in-person training.
Passion Level: Passion is defined as a strong and barely controllable emotion. No matter how smart someone is, if they do not have this emotion tied into what they do, they will never care like others do. The passion level of a coach can be easily estimated by watching them from afar. If you watch someone coaching another individual you will quickly understand who is passionate and who is not. The less passionate person will be distracted, unfocused, and appear bored. They look like rep-counters as they stand there unamused and lack energy. The more passionate person will be captivated, focused on the client, and appear genuinely engaged. They look like coaches, intently exchanging in communication on the current experience with the client. A person with more passion will actively seek education. These individuals will crave more information to better equip themselves with the tools to solve the extraordinary. They consistently will grow without needing to be asked by a certification board. They will work harder for you because they care more about you. The coaching experience for them is a project or case study as they attempt to better their craft. Find someone with passion and you will not regret it.
Amount They Charge: Time is money. I am sure you want your time to be valued, as trainers we decide what our time is worth. This can lead to a large gap in the market. Some trainers may want to charge more, but they don’t have the courage. They are insecure about the product they deliver. I always tried to train my trainers “if you had the cure for cancer, wouldn’t you charge a ton for it?” They always agreed “yes, of course, I would”. However many of them were afraid to ask for money. They didn’t believe that they had what the clients needed. They would sell lower time limits (30 minutes vs 60) or lower total amounts (5 sessions vs 20). They were not confident that they were worth as much as the dollar signs on these client’s bills. That is a red flag. The trainer needs to know what they are worth and they should charge accordingly. I believe I have honed in on my craft for many years, sharpening my skills as a coach. I now charge what I am worth and over time my prices will only increase because each and every day I spent countless hours educating myself on how to become better. However, don’t let a high price fool you. There are some people who see the career of a trainer and think “this is a great way to make a lot of money” so these people scoop in and overcharge what they are worth, soon to be out of business by the lack of results or integrity.
Results They Have Helped Others Achieve: The goal of any good coach should be to focus and deliver on what the client wants. Without results, the coach does not exist. Results require a purposeful plan of action that should have progress checkpoints along the way. They should be showing you the roadmap each time you talk and tell you the directions that you are headed. Much like a guide up a mountain, they understand the landscape and know just how to lead you to where you want to go. If they don’t have this roadmap, cut your ties, because the results are nowhere to be found in the future. What isn’t measured, isn’t managed. The results a coach has achieved with others however is not as reliable. Some clients are in a state where they are ready for change and others are not. Some clients come to a trainer expecting that they will see results just because they hired someone, but they are not coachable people and cannot take guidance so the results are hard to come by despite the caliber of coach they are working with. A good illustration here is to think of a celebrity who starts working with a trainer. This celebrity was casted in a role where they need to make a body transition. This is their job on the line. They are more willing to make the changes suggested in order to maximize their chances of success. Therefore they are fairly easy to coach, you just say the words and like magic, these people change. However, the commitment level of that client is not showing that you are a good coach. The thing that really can separate the great coach is someone who can take the low commitment level clients and successfully inspire them to be at a higher commitment level over time. This requires an individual who is masterful at habit change and formation and knows the appropriate amount to dose each client with over time.
This isn’t perfect, but it does start to build a vetting process for everyone that they can start using to see if the areas they are getting their fitness knowledge are as credible as they think. The hard part is the illusive facade in which the internet creates is limitless. Everyone decides what others see. We get to pre-approve our message before we send it out. Face to face, this checklist is much easier to follow to find the most credible coach for you. If you are consuming information online the most important thing to think about is context. Ask yourself “what context is this correct in & what context is this incorrect in?” For example, you hear a video speak about how you need to cut carbs. What context is that appropriate and which is it not? If you do not know the answer then why would you follow that advice? If you are someone who is interested in building muscle this may just be the worst thing you could do. Information is context dependant, find an educated professional to start learning the right information and know how to spot misinformation. If you are in need of a coach, contact me at mattptcantrell@gmail.com and I’d love to see if I can help you!